Communicate the entire story of building your startup from the start. Build a group of people aroud your startup even before you launch.
Even though we support transparency, you can always choose what to be kept as private.
Documenting your journey gives you a sense of satisfaction when you look back at your journey. Your story might motivate other people to join your path. Other stories helps you Stay Inspired.
There's an opportunity to get attention and press by sharing it with the public. People become engaged with your product by reading about it and a share of those people may become actual users of your product.